ProDesign was originally founded in 1973 and today, ProDesign is an ambitious company establishing a growing position in world markets through the ability to quickly recognize and pick up trends.

Clean Danish design is the basis of our products but they always add a twist of something surprising – something unexpected. They aim to balance classic and clean with bold and bright to continuously keep classic styles updated. The most important thing is always to create eyewear that will create a synergy between the face and the frame. The face and the frame must interact to obtain a beautiful and harmonic look. They never design a frame that demands all the attention but rather a piece of eyewear that completes the best facial features.